In B2B trade, the question 'please quote' is not enough for sales to respond quickly. A strong RFQ should include product, specification, material, quantity, market, certification, packaging, delivery time, budget reference, and contact person.
The website RFQ page should guide buyers to prepare this information from the start. The form should not be too long, but it must ask the questions that qualify leads: urgent quote, specification consultation, supplier search, or long-term contract. If attachments are needed, the system should allow catalogs, photos, spec sheets, or drawings.
When RFQs are connected to UTM and pipeline stages, the company can see which channels create quality inquiries. Google may create high-intent leads, Zalo helps fast response, Facebook explains the checklist, and YouTube teaches the workflow. Quotes and contract terms still need Admin or authorized approval.