Bao cao marketing de bi lech neu chi nhin so click hoac so inbox. Voi san pham phan mem B2B, dieu can do la chat luong lead: co nhu cau ro khong, co dung nhom khach khong, co timeline khong, co san sang demo khong va co kha nang chuyen sang pilot hay RFQ khong.
Moi kenh nen co UTM rieng. Landing page va form can luu nguon lead, san pham quan tam, kenh lien he uu tien, ngan sach tham chieu va thoi gian trien khai. GA4 do su kien, CRM do trang thai lead, sales ghi ly do mat/chot. Khi ba lop nay noi voi nhau, doi marketing biet kenh nao nen tang ngan sach.
Tuan dau dung chi so CTR va ti le gui form de loc mau quang cao. Tuan hai xem chat luong lead. Tuan ba xem ti le dat lich demo. Tuan bon xem ti le demo sang paid pilot, RFQ hoac hop dong.