Many businesses treat Zalo only as a place to publish short posts. In Vietnam, Zalo can be a strong lead-nurturing channel when connected to the website, forms, and CRM.
A customer may see a Facebook post, search on Google, visit the website, and then prefer Zalo because it is convenient and fast. Landing pages should include Zalo contact actions, forms should ask for preferred channel, and chatbots should summarize requirements for sales. When sales follows up, they already have context.
Zalo Ads offers formats such as OA, website, video, article, form, and messages. Businesses should test small first: one clear landing page, one clear message, one clear form, and Admin-approved quote process before closing.